Catherine Gagulashvili copy editor
Rinesa Kabashi staff writer
 
Mikaela Rabizadeh media editor
If you haven’t caught word—or seen a Snapchat story—of Cha Cha Matcha, then you’re probably still living in the stone age. Just open Instagram, and you’re bound to scroll past a photo or two of the fluorescent drinks. Located in the heart of West Hollywood, the cafe gets an influx of social media enthusiasts and eager tourists just waiting to get a sip.
It goes without saying that the New York-based cafe is aesthetically pleasing, but is it anything more than an artsy Instagram post? Junior Lulu Zamir, who has become a regular customer of the matcha hotspot, acknowledges that Cha Cha Matcha is not for everyone.
“It’s either you love it or you hate it. There’s no in between,” Zamir said. “I think it’s so good. It’s just overpriced. It’s the scenery that mostly attracts people.”
Senior Ben Cohen considers Cha Cha Matcha to be another name on the long list of social media fads.
“People literally just go for the photo. Then, everyone sees these photos and assumes it’s good when it’s really just average and overpriced. It becomes a loop that just keeps going,” Cohen said.
Senior Kayla Shadgoo is on the fence about the matcha shop.
“It is worth the hype only because of the scenery and they have a huge variety of drinks that are actually very good. They have vegan options as well, which is very trendy right now,” Shadgoo said. “But it’s not worth the price at all because it’s like $10 for a drink.”
Although some students criticize Cha Cha Matcha, senior Gina Reyes remains an avid fan.
“It’s dank and the people who work there are so nice,” Reyes said. “You just need to know the secret menu. You always need to add what works for you. The most popular drink, and my favorite, is the purple drink with one scoop of matcha.”
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